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Paul McAvinchey
Co-founder of Product Collective
Asked a question 9 months ago

What kind of certifications do I need as a Product Manager?

Where am I?

In Product Collective Answers you can ask and answer questions and share your experience with others!

Hot take but honestly, none. They can be helpful to stand out on a resume but when I'm hiring, I don't necessarily make a decision based on the certifications themselves. 

On the flip side, I am a big advocate of always learning. So what certifications do show is that you are constantly hungry to improve. 

I've enjoyed experiences from 280Group, especially when I was first starting out and wanted to get a solid understanding of Agile as it relates to a PM. Some analytics certifications are good to in terms of helping you get a foundation for Google Analytics, Mixpanel, Amplitude or any others. 

Nothing beats real-world experience. And if you don't have a lot, a couple of certifications can help you take it up a notch. 

You don't need any certifications. Can they help? Sure! 

If you would like to break into a new industry as a PM it may be worth feeling out what certifications SMEs in that industry possess. For example, if you are wanting to PM in the CRM industry it may be worth obtaining Salesforce or Microsoft certifications so you can demonstrate in-depth knowledge of the ecosystem and how the various value props come together. 

I agree with Amber that real-world experience and a demonstrated ability to continuously learn go a bit further than any particular certification!

Ant Murphy
Product Coach and Consultant | Occasional Cat Herder 🐈

None. At least not to date.

Product Management is a complex role and many recognise that it's a role you cannot learn in a classroom - it requires real on the job experience. This is why you see APM programs that span multi-year all dedicated to coaching and mentoring you to become a Product Manager.

However in saying that if you're looking to break into product, a certification doesn't hurt. It shows an eagerness to learn and invest in your own career development. As well as putting another reference to skills you've obtained in that area. 

But for skilled Product Professionals, the vast majority I know do not have a formal degree and nor do they need it - some consider taking an MBA as the next step in their cert/degree learning cycle but again not necessary in my experience. 

If anything the places you've worked at and whether you've worked in a product-led/friendly companies carry much more weight than any certification does.