My mantra for communication is always "if you don't feel like a broken record, you probably haven't communicated it enough!"
Thus I typically communicate things via multiple channels:
- Regular Meetings - either daily/weekly/fortnightly/monthly depending on speed at which we're moving. For example my typical go-to is fortnightly however there will be time where monthly might make more sense, and when we're heading up to a big launch or release I'll typically move that cadence up to even daily.
- Slack messages
- Email even at times for long-form
- Training workshops/material
- Videos - I really like to do use both written and video content as different people like to consume content differently. Some find the video and visuals easier to follow, others like to sit down and read. For videos I either use screen recording on my mac but I've also started using Loom.103
- Monthly newsletters - I'm actually a big fan of this one and love giving general updates from across the product group/org to everyone in the company.
- Product demos - typically fortnightly or monthly. We'll demonstrate what we've achieved and discuss what we plan to do next to anyone whos interested. I typically try to ensure the right people attend, such as GTM. However on top of this open forum I still do targeted product demos where necessary - like getting all the sales staff across a new product.
However, the one which I find the most impactful is to have regular meetings with them.
The idea of these regular meetings should be that it's a two-way street. I'll share what's happening on the product side, what's next on the roadmap and they also share their work and what is happening in their worlds. The last thing you want is a marketing campaign going out at the wrong time or with the wrong messaging. These regular meetings are designed to catch these things and synchronize.