The method selected should be based on the type of insights you're trying to gather. For example, if it's behavioral data you might start with an empathy mapping with stakeholders so that when you conduct customer interviews you can validate... (More)
Paul replied 6 days ago
charu commented a month ago
Tricky question because that's like asking if you should work for a big or small company. Everyone has their own preferences.
There are differences and there are similarities between the two - it's more of a question of personal preference.... (More)